Ludology and Narratology became the DC versus Marvel, Beatles vs Rolling Stones, Pepsi versus Coke of game studies. I'm fine with it. I guess it helps young people (hopefully young designers) to get a stand on videogames and even pump some red blood once in a while. In any case, PopMatters Ludology versus Narratology: The Divorce, is pretty funny and you should read it if you have the time.
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